Act Now, Save Later

In my last post I quoted a figure that for every $1 spent on preparedness, $5 would be saved in recovery. In exploring this simple yet profound relationship that so clearly illustrates the value of investing in preparedness, I came across a campaign recently launched by UNDP called "Act Now, Save Later."

The campaign cites startling statistics in an effort to raise awareness around the economic and human costs of disasters. 



UNDP's strong focus on preparedness is further reinforced by their involvement in advancing the Millennium Development Goals. The below report was released in 2010 and details the impacts disasters are having in both economic terms and the ability of the international development community to meet the 2015 deadline set for the MDGs.

While the focus on preparedness is nothing new, the reporting done and economic benefits outlined reinforce the need for continued focus from both the international and domestic aid communities. 

http://www.adpc.net/v2007/downloads/2010/oct/mdgproofing.pdf