Mobile Apps in Disaster

Have you ever built an Avatar? That may exclude too many of you, so how about something more relatable--have you ever built a survey using SurveyMonkey? You know, where you're given a predetermined set of options to create a survey that you can customize to your hearts content?

Now, apply that 'drag and drop' idea to app creation for Droid phones. Have you done that? Good. Now read this article because the folks at MIT have done just that and they're excited about how it could impact early recovery in disaster response.

The operating table inside the app inventor

Remember when I posted about Disaster Response in the Digital Age? I talked about the potential issues the mass proliferation of web applications and digital data platforms could have on disaster response. Well I would like to lump this quantum leap forward in app creation in with that post. It's not because I'm a luddite, far from it--I'm hip, I tweet, I'm a redditor, a member of the of blogosphere, so why then am I so against the DIY app-building that this MIT tool enables?

First off, I shouldn't say that I'm "against," it, because I believe there's value in tools of this nature and that the smartphone will play a key role in the future of early recovery in disaster response. I guess I would rather issue, or re-issue a strong word of caution, because I foresee this tool creating quite a stir.

You know the old adage: too many cooks in the kitchen? Well what happens when, in our quest for the next version, the next update, the next _____, we create tools that lets everyone become a cook? What you get is a lot of food, but how good is the food, and more importantly, how many terrible dishes will you have to get through before you find one that's delicious?

When you create open source tools the goal is to get that tool into as many hands as possible, the concern, in this case is that you run the risk of too many people making crap and using it. Proponents say that this access spurs innovation and that only those who have a desire to create something will. While this may be true, I urge you to look at the number of tumblr's, blogs, and other inane things (this blog) that exist simply because the tools to create them were readily available and tell me if on the whole we're spurring innovation.

If google maps hadn't created an open source aspect to their mapping tool, we wouldn't have the collaborative work order system that is being used to aid in the coordination of nonprofit organizations active in early recovery -- so I understand and appreciate the upside. However, how many Facebook pages pop up after disasters? How many local groups spring into action without having a clear idea of what they're doing? When tools are created without addressing how they're meant to fit within the existing landscape of disaster response, they're not working towards addressing the challenges of creating more resilient communities, if anything, they're working to undermine the plans, procedures, and protocols that have been put in place by emergency management professionals.

I'm not advocating that we discount or attempt to limit the power of motivated individuals and groups who play a much needed role in early recovery activities, quite the opposite. I'm one of the biggest advocates for increasing their involvement, I just want to make sure that when greater access to the building blocks that empower people to play a greater role within early recovery is enabled, that we do so with an eye towards the bigger picture. Technology without context will not contribute to situational awareness, it will merely give license to people to put themselves into potentially dangerous situations trying to capture images and video to add to this mobile app data tapestry.

Creating tools that empower is a step in the right direction; however, I would suggest that when this tool is launched, an educational module be incorporated that prepares individuals and groups for what happens after the emergency phase ends. By providing that context and the role that individuals can play by creating and using their apps, we're creating a shared understanding and a common goal, two key elements in creating community resilience and empowering individuals to take role in their communities recovery.

Coordinating Cleanup 1.0

Crisis Cleanup has a great logo

Nonprofits setting up operations in Colorado are abuzz with talk of Crisis Cleanup, the brain child of Aaron Titus, a guy who said "there's got to be a better way to organize some of the chaos of early recovery cleanup" (I made that quote up) and created a tool that's doing just that. He created a tool that works to advance how nonprofit organizations engage in cleanup activities following a disaster.

The cliff's notes version is that Crisis Cleanup is a google map populated with cleanup needs represented by pins dropped on the location of said need. Registered organizations can claim pins so that other responding groups don't accidentally send teams to a home that has already received help. There is a reporting aspect that accompanies this so that hours can be tracked and volunteer numbers logged, an innovative solution that helps manage the nonprofit aspect of early recovery cleanup following disasters.

I had an opportunity to be a user of the system after Hurricane Sandy as part of its beta testing during response and saw the potential. Since then the system has been implemented several times with what I hope are fixes and advances making it easier to use and more comprehensive from a data capture perspective.

Screen shot of the user interface -- Superstorm Sandy

With the system being used in Colorado to coordinate nonprofit cleanup activities, I'm interested in hearing from anyone who uses it to manage their infield work flow to get your thoughts on the system within the context of cleanup coordination.

And while I'm optimistic about how Crisis Cleanup can work to provide the autonomy nonprofits seek while working within a defined system, I feel that it's important to remember the need to be inclusive.

Spontaneous response in disaster and the substantial impact it has during early recovery activities is no longer an ignorable trend. Social media is being used to organize armies of volunteers to aid in response and recovery, and it's happening as I write this in Colorado. As a community of practice we must strive to include as many of these emergent groups as possible in response coordination. Not only is it key in working towards enacting the "all of nation" or "whole of community" approach to preparedness and response as outlined by Presidential Policy Directive 8, but its important for unity of effort to provide better coordinated service delivery to those affected.

As it stands the crisis cleanup tool is largely for vetted organizations, those with a response history or those who are "known" entities. And while I understand why the system is setup this way, to help ensure consistency in the work done on behalf of homeowners, I feel that there is a solution that can set an expectation as to the level of work needing to be done, while encouraging broader inclusion of locally responding groups.

All Disasters Are Local, a tired expression but one that holds truth; and while Crisis Cleanup has taken a monumental step in unifying early recovery cleanup from a nonprofit perspective, I believe that there is work to be done to ensure access to this tool makes its way down to the emergent groups on a local level. For it's those groups that have the biggest stake in ensuring that their communities make a full recovery and as such rightfully deserve to be included within the broader coordinated effort.

A tip of my cap to you Mr. Titus, I look forward to seeing how we can evolve the model moving forward.

Colorado Flooding and Information You Already Know

Colorado is experiencing unprecedented rainfall, the level of precipitation combined with recent fire burn scars, the geography that constitutes the foothill region, and proximity to densely populated areas, is causing serious problems across Boulder, Jefferson, Larimer, and El Paso Counties.

Update: The President has approved Federal Disaster Declarations for Boulder, Larimer, and El Paso counties. 

If you can, tune in to the weather channel, they are and will continue to do their equivalent to election night coverage and while there's no Alexandra Steele, Jim Cantore and the rest of the team are doing a bang up job explaining why this is happening. If you think the weather channel is sensationalistic garbage then check out Joel Gratz at OpenSnow.com, he does a good job of explaining what's happening to cause this rare rain event as well.

At this point I would transition to what is being done in response, but I can't because as of 11pm Thursday night, it's still raining, there are still evacuation warnings, and the potential for this to get worse is very high given that it's supposed to continue to rain through Friday.

At this point emergency management is feverishly working to ensure that no more lives are lost while the beginnings of nonprofit and spontaneous response activities are taking place: Occupy has setup a Boulder response Facebook page and I imagine others will in the coming days, Twitter has exploded with hashtags: #COFlood, #COwx, #boulderflood, etc...and I anticipate the CO VOAD to initiate conference calls in the next 24 hours. The machine is starting up and even with my understanding that Colorado is a well prepared state, I still fear that the same challenges in nonprofit coordination will exist on the ground. 

It is my hope that the Natural Hazard Center at UC Boulder, a prominent research facility, captures as much information about the progression of response from all angles and uses that information to help build inclusive frameworks for other cities to replicate moving forward. I'm not holding my breath, but I think it would be a great use of their resources and expertise.

We know that the spontaneous response is going to be huge, we know that Social Media and technology are going to play a prominent role, we know nationally responding organizations are going to deploy resources...it is my hope that Boulder and other impacted communities are preparing for that in the midst of everything else, so that when the water recedes: assessments can start, volunteers can be managed, infield activities can be coordinated in a safe and structured manner, and the progress of each impacted community can be tracked so that Long Term Recovery can be quick to start and quick to finish. 

More to come, but in the meantime here are some twitter feeds and sites that have good info to follow:

Twitter

Colorado OEM: @COEmergency

Larimer County:  @LarimerCounty

Larimer County Sheriff:   @LarimerSheriff

Boulder OEM: @BoulderEOM

CU-Boulder Police:  @CUBoulderPolice

City of Longmont:  @cityoflongmont

Platte Valley Fire Department @PVFPD

Hashtag:  #COflood and #COwx 

Boulder Specific: #Boulderflood

Event Tag:  #WaldoFlood and #WaldoFloods is being used in some areas

Websites:

HelpColoradonow.org

http://boulderoem.com/emergency-status

http://www.larimer.org/emergency/emergency_detail.cfm?nam_id=100

http://www.coemergency.com/

Hang in there Colorado...

Renters vs Owners

Disasters indiscriminately destroy whatever is in their path; its unbiased destruction puts many on equal footing regardless of socioeconomic status. While it's true that vulnerable populations tend to be disproportionately impacted by disasters, a flood doesn't care how much money you make, and where a tornado touches down has nothing to do with the strength of your investment portfolio. So if the damage caused by these community altering events doesn't discriminate, why do we when we respond?

Look pretty similar to me

Once the dust settles, the rush is on to cleanup and get back to the new normal; however, it's during response/recovery activities that something strange happens, organizations will choose to help one family over another. Of course every organization has the right to determine how they prioritize need based on their mission, but the result is that some families don't receive assistance as quickly because they rent and don't own their homes.

Now when I say "help," I refer to the cleaning and debris removal that needs to be done following an event. I understand that renter's have every opportunity to buy insurance for their belongings, but because they don't own the property, they are seen differently in the eyes of some response organizations.

This differentiation has to do with three factors:

1. Liability. Finding the property owner to get a release signed so volunteer groups can safely and legally work on the property.
2. The perception that Rental Properties are Income Properties and as such it is the responsibility of the landlord to take care of their tenant needs--not voluntary resources.
3. Slumlords / Absentee Landlords. There is a general reluctance to help those individuals continue to profit from their questionable business practices.

Liability
There that word is again...who knew trying to help people could be so litigious. In order for groups to use Volunteers, they need to ensure that everyone on site has signed a release of liability and that the homeowner has signed one as well. Oftentimes trying to find and schedule a time when the landlord can meet to sign the necessary paperwork is difficult if not impossible, which is why many renter's are passed over.

Income Properties
Rental properties are income generating properties, this is true, and a myopic view in my opinion. Just like there are butcher's and accountants, there are landlords, people who make a living off renting property. When someone who has several rental properties in a community and all of them are impacted, two things happen: 1) The livelihood of the landlord is put at risk and 2) There are fewer housing units in that community for displaced people to go. 

Slumlords
This is a difficult situation; based on my experiences I've noticed that undocumented families tend to live in units where absentee landlordism is usually the case...as a result, a lot of help that could be given is not because of fear on part of the family and a reluctance on the part of organizations to help a landlord who clearly has no interest in upkeep on their properties.

While renter's are not completely without options, with SBA providing low interest rate loans up to $40,000 to help repair or replace damaged personal items, it still doesn't address the hurdles renter's face in order to receive assistance following disasters.

If a community has surplus rental units available, the issue of re-location for many renters can be dealt with; however, what happens to renters and homeowners in a community like Minot, ND? Minot suffered a critical housing shortage before flooding impacted their community in 2011 displacing the majority of the town. A real consequence of a scenario like this can be that the fabric of a community can dissolve due to families moving to other states and areas where housing stock is available. In the case of Minot, FEMA built temporary housing units, but the lack of housing in rapidly growing communities is a real concern given the challenges renters face when trying to recover from disaster.

I feel that this is something that communities don't realize will be an issue until it's too late, but am unaware of it being a part of the larger community resilience conversation. Regardless of who holds the deed, those four walls and a roof provided more than just shelter for a family, they provided stability and a base to grow this 'whole of community' movement. And while I don't have a clear idea of the steps that need to be taken to bring clarity to this issue, I hope that the groups who work in homes regardless of ownership status continue to do so, as they are providing a great service to help communities fully recover.

The Road to Recovery

An area where I believe significant benefit can be derived that would aid in the mitigation of the groundhogs day scenario many communities face when responding to and recovering from disasters, is to spend time looking at how other communities faced similar events and then adapt and evolve what they did to suit the idiosyncrasies of their community.

In an effort to see what's being done along those lines, I've made an effort to get my hands on more articles coming from the world of academia, to broaden and challenge my views on what can and should be done to promote resilience at a local level. I can't remember how I stumbled upon this one, but it comes to us from the 'Lincoln Institute of Land Policy' and is titled "The Road to Recovery."

https://www.lincolninst.edu/pubs/dl/2259_1598_The_Road_to_Recovery_0713LL.pdf

While any event adversely affecting individuals and families is unfortunate, it's good to know that there are people out there looking at and learning from previous disasters trying to find commonalities and lessons that can be shared. While it's good to know, I have a concern, with no disrespect to the good people at the Lincoln Institute of Land Policy, who's reading articles of this nature outside of the academic community and socially challenged individuals like me? How are we broadening the circle of knowledge and experience when articles that examine and try to synthesize what's worked and what hasn't, exist in obscure publications that no one outside the academic circles have heard of?

I say this because what this article covers is important; it examines the role of the various levels of government in recovery and rebuilding trying to find commonalities in "disparate environments" to help the recovery of future communities impacted by similar disasters. At a quick 8 pages you can consider this bathroom reading...but it wasn't the length that struck me though, it was what was said about Collaboration:

Supporting Collaboration: Building sustainable capacity and capability for long-term recovery through genuine collaboration and coordination, both horizontally among local groups and vertically among different levels of government. Vertically organized, hierarchical agencies—with clear organizational charts and streamlined channels of communication—are usually not well suited to manage disaster recovery, because the lack of “connecting flow” across vertical hierarchies limits collaboration as well as the flow of new and updated information among organizations. U.S. National agencies involved in recovery, for example, are more adept at administering individual programs than they are at solving complex problems that cut across governmental institutional boundaries. By contrast, horizontally organized agencies can promote interagency coordination and information sharing, allowing individual groups to adapt to new contexts and information while remaining responsible to their parent organization. 

(Pg 18)

And...
The reason I was struck was because it's brutally honest and makes sense given what I've seen during the transition from response to recovery. How this plays out at a local level is that Long Term Recovery Committees (LTRCs) are the horizontally organized representative coalitions of local organizations described above tasked with solving the complex problem of Long Term Community Recovery.

Quick sidebar: Long Term Recovery Committees are coalitions of local organizations and agencies established to administer the long term recovery of a community, allocating dollars to individuals and families who go through the unmet needs / case management process while organizing the voluntary workforce to stretch recovery dollars. For more information on LTRCs go here.

So if LTRCs, these horizontally organized coalitions are the right tool for the job and the research reinforces it, why aren't more communities being educated and walked through the formation of an LTRC before the next event as a part of resilience programming?

When LTRCs are setup after a disaster there is often considerable turbulence due to: the stress of going through response, the amount of money they are responsible for, the politics and influence at play, the newness of the relationships of the constituent members, and the fact that a community is looking to them for guidance and direction on how best to quickly and effectively put the pieces back together.

By proactively addressing this, we would give communities time to deal with the many challenges that come with LTRC formation without the pressure of an ongoing response effort. This luxury would expedite the organization of how monetary donations are handled as well as work to fast track the start of case management and ultimately the work of repair and rebuild.

Don't get me wrong, creating an LTRC is no small feat, but if the upsides are so great and every community impacted by a disaster will need to form one, why isn't more being done?

LTRC Resources
Church World Service leads the way with free LTRC training, and as linked above, National VOAD has a manual that outlines the processes and best practices that come with forming an LTRC. In addition to the material resources available, there are countless communities that have gone through this with just as many individuals to tap for advice and guidance.

Lets start building the foundations required for each aspect of disaster response and recovery now so that when something happens this isn't a surprise, this isn't the first time people are meeting and hearing about LTRCs. This is the low hanging fruit with a potential for significant impact...proactive education is free, resources are available, and yet we see the groundhogs day scenario play out again and again making the road to recovery a long one.

We Can't do it Alone = We Need a Plan

I came across this post on Bill Driscoll Jr.'s tumblr blog recently and it communicates the need for unified approach to how non-profits engage in disaster work. Bill is the Executive Director of Nechama, The Jewish Response to Disaster...I encourage you to give it a read:

Longform: We Can’t do it Alone = We Need a Plan

http://billdriscolljr.tumblr.com/ 

The reality of disaster recovery is that no one person, government agency, or voluntary organization can do it alone. This staggering and sobering realization for survivors and responders alike, comes consistently post disaster.

Recently the concern and potential complications created by the threat of augmenting Federal disaster funds had been consistently in news. Federal budget negotiations seemed to be fixated around disaster recovery dollars. While Federal support can be critical to disaster recovery for both individuals and municipalities, many disasters in the United States go “undeclared”, meaning that they are smaller in size and do not meet the criteria for a Presidential declaration and the accompanying Federal support. We do know the answer to the questions “what if FEMA support isn’t available?” and “what would the recovery look like?”

When a disaster goes “undeclared” and does not generate a Presidential declaration, the burden of recovery falls on individuals themselves, any insurance settlement, available state programs and available charitable or voluntary organization support.  That said, even in a Federally declared disaster area, non governmental organizations (NGOs) and community based organizations, faith based or not, still provide many of the missing pieces of a disaster survivor’s recovery.  FEMA’s own “sequence of delivery” literally begins and ends with voluntary agencies. [See herehttp://www.fema.gov/pdf/about/regions/regioni/sequence2008.pdf]

Amidst the recent budget posturing in Congress, FEMA released the National Disaster Recovery Framework (NDRF), which details “the plan” for future Federal support to state recovery operations. A clearer and updated national plan for the delivery of government related disaster recovery operations is a welcome and important addition to the disaster response and recovery community. That said, no sooner than we can pat those on the back that participated in and crafted the NDRF do we need to focus on what still lacks within this dedicated and passionate community (Full disclosure: I participated in a stakeholders session). The disaster recovery community is comprised of not only government responders but an inspired lot of nonprofit and faith based NGOs.

There is no equivalent to the NDRF for the NGOs active in disaster work and yet this is the part of the community that most consistently engages to help survivors post disaster. The needs that are generated by disaster (even those that do not receive official Federal designation) compel most NGO operations to action, many of which are volunteer and donor driven.

For me, someone that is engaged in disaster response and recovery on a daily basis in the charitable and nonprofit sector, the lack of a consistent field-wide plan or framework is apparent at every disaster event I deploy to. There continues to be lack of consistently agreed upon or valuable structure for NGO coordination both from a distance and on the ground. I believe focusing on an NGO-centric complimentary plan to the National Disaster Recovery Framework needs to be a top priority for the entire disaster response and recovery community. The discussion, research and development of  a “parallel” plan began a few years ago but the process to create what is known as the  “National Nonprofit Relief Framework” has been stuck in neutral. Its originally targeted release date of December 2010 has come and gone. The BP oil spill in 2010 and 2011’s six months of what seemed like nonstop tornadoes, floods, and tropical storms have played a major role in the stall. We as a community have been quite busy…

Many NGOs that are national in scope and have disaster related programs are members of coalitions like National Voluntary Organizations Active (National VOAD) in the hopes that greater communication will lead to collaborative partnerships. National VOAD and the numerous related state level forums are fantastic and beneficial but they are by design, right or wrong, not operational in nature. The members’ relationships and values within the National VOAD community, however, can and will help spawn a renewed effort for a nonprofit relief / recovery framework. Tremendous amounts of aid and hope are delivered by a diverse group of VOAD and NGO partners at each disaster. The potential to do more by strategically pooling resources under the framework of a tactically coordinated plan will only serve to grow the efficiency and effectiveness of our already impressive community. The potential growth is exciting. 

I hope the NDRF completion brings new light and enthusiasm to complete, “whole community” planning through renewed focus on the means by which nonprofits and NGOs collaborate in disasters alongside resources brought to bear by Federal down to local level government.

As expressed by the outpouring of charitable giving by donors following tragedy and disaster, we collectively seem to understand the norm that donated dollars are different than Federal ones and can be utilized and dispersed for varied and perhaps no less effective reasons. Simply no one agency whether or public or private can do it alone. As such we should be constantly driving toward enhancing and improving the way we coordinate and collaborate pre and post disaster.

We in nonprofits are at the mercy of proving that donations are being spent effectively and efficiently.  In order to improve our current collective measures we should move with vigor toward a comprehensive and consistent recovery coordination framework so we are better prepared the next time disaster strikes our country.

The Languages of Disaster

A series of these maps are making the rounds on the internets illustrating the regional differences in vocabulary...the bottom line being, different parts of the country use different words for the same thing: soda = pop / hoagie = sub / sneaker = tennis shoe / etc...























The same can be said for how we talk about disasters, the nomenclature we use is as varied and idiosyncratic as the communities we help. The two camps that exist in the disaster world are those in the traditional emergency management infrastructure and those who are not.

Traditional emergency management is based on the tenants of the command and control structure of NIMS and ICS, and within that camp there's SEMS, the foundational "language" on which NIMS is based. Within this acronym-laden alphabet soup lives a language / structure with it's own HR procedures, protocols, ways of conducting field ops, and ways of requesting assistance from neighboring jurisdictions.

The other camp are the non-profit organizations and everyone else, including people holding positions within local gov't, all of whom speak their own language or are making it up as they go as it relates to response and recovery activities. This is not to say that some of the national organizations / city governments don't have personnel who aren't "versed" in NIMS/ICS, but it's usually only a small percentage and ends up reinforcing a divide between established response organizations and those emergent groups who only stand up after an event.

One of the hurdles that exists in bridging this gap is that a NIMS org chart looks like this:

Nice. Organized. Clear Delineation of Roles and Responsibilities

And a non-profit org chart is more like this:

Too many jobs for too few people

And the org chart for spontaneous groups look like this:

There isn't one

State and Local Emergency Management Agencies speak NIMS/ICS because there are funding strings attached, the non-profit world usually receives their funding from private sources and are beholden to a different set of requirements--none of which have anything to do with ensuring NIMS/ICS compliance.

When NIMS/ICS aren't part of the daily operational vernacular, there are going to be problems in level setting expectations and creating a common place to start from following an event, especially when trying to bring the various players together to create a unified and cohesive response effort.

To help create consistency in operations from a county, state, and federal perspective, a series of frameworks have been created: The National Prevention Framework, The National Mitigation Framework, The National Response Framework, and The National Disaster Recovery Framework. While the debate rages on about whether or not the federal gov't has too many or not enough frameworks, the fact remains that they exist and provide a roadmap in which roles and responsibilities are outlined.

If you turn to the non-profit sector or beyond you'll find that no such guidance exists. National VOAD has consensus and guidance documents but nothing that sets forth expectations around roles and responsibilities following an event, leaving the door open for a re-interpretation of how things should go every time disaster strikes.

The command and control mentality only works to a point, but if the whole of community and community resilience talk is to be anything more than words, a common language and common ground need to be found to bridge the gaps that currently exist. If we don't speak the same language, working together will continue to be a struggle fraught with the same mis-interpretations and mis-understandings that have plagued response for as long as I've been a part of it.

Hacking our way towards Resilience

The concepts of preparedness and whole of community are being pushed to the forefront of the conversation when talking about creating community resilience; transforming them from abstract ideas and words used in grant proposals, to tangible ideas and actions.

Civic engagement and the growing base of concerned and motivated individuals rallying around the idea that they can create a tangible impact on their community through technological ideation is spurring a wave of innovation. It's casting a broad net that is reaching a new breed of disaster practitioner--the technologist. An example of this transition can be seen in the integration of technology in civic activism through groups like Code for America and events like the national day of civic hacking. These forms of civic engagement have also worked to influence disaster response and recovery.

http://h4d2.eu/ (Hackathon for Disaster Response 2.0)

http://codeforamerica.org/2013/05/31/be-part-of-something-big-this-weekend/

http://hackeroo.io/

http://rockawayhelp.com/

https://www.hackerleague.org/

The recent surge in civic engagement has predominately come in the form of Hackathons; a hackathon being an "event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects" (http://en.wikipedia.org/wiki/Hackathon). The focus or theme around these events is to address a community-based issue and they are drawing bright, young innovators to the table and are producing some surprising ideas and apps centered around the idea of Peer-to-Peer disaster recovery / survivor-centric response. 

With the recognition that technology and mobile platforms are rapidly changing how the business of disaster response and recovery is conducted, the focus of some of these coding marathons is to address the challenges communities face as they work through the turbulence of community-wide recovery. The resources are out there as well as a loose infrastructure needed to galvanize a community around the cause of streamlined/expedited disaster response and recovery...all that remains is the will to push it forward and make it a reality.

Given the popularity and explosive growth civic hacking has experienced, I believe there is  an opportunity for National VOAD and FEMA's Innovation advisory team to sponsor a disaster hackathon of their own. Organizing and leveraging the ideas and spirit of civic engagement to address the common challenges of community-wide response and recovery, is a way to create resilience and engage a constituency that has the 'local touch' and can provide the context needed to make the apps relevant with the backing of national coalitions and entities that can push for widespread adoption.